serious business stuff

category for more serious business stuff

10 Steps to a great Spotlight speech

November 2, 2016 by 1 comment

I recently presented suggestions for how to give a 60 second or 1 minute self-introduction speech to some group - whether business people or some other.

I mentioned that there are at least three different types of introductory marketing speeches: - a Spotlight / Focus / Center of Attention - ...

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How to fire an unsatisfactory employee

June 30, 2016 by Leave a comment

It's one of the most difficult things to do in running your business

(This is a long post, but a good procedure I've learned through real life and research.)

As the Owner, President, or Manager of a small company, you have many responsibilities. Your primary responsibilities are to maintain and ...

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New Marketing Mantra: Position

June 2, 2016 by Leave a comment

You've heard the statement many times that the key elements in business are Location, Location, Location.  That one word is called out three times for emphasis and because each use covers a different area.

In real estate, where it's thought the term originated, it means a quality neighborhood, nearby shopping, ...

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Marketing can be a tricky thing

March 19, 2016 by Leave a comment

Originally published on Blogspot Sunday, August 2, 2015

When a company initiates a marketing campaign, it involves money, people, time, creativity, energy, and materials, among other things. Obviously the company wants a positive effect. Sometimes, though, it can have mixed or even negative effects. The marketing may produce an effect ...

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Fellow writer published

March 19, 2016 by Leave a comment

Originally published on Blogspot Tuesday, July 14, 2015

A neighbor and fellow writer just had a novel published. Robert Beatty (pron. Beety) wrote a book titled "Serafina and the Black Cloak". It was published by Disney/Hyperion. It's a supernatural tale about a different young girl who secretly lived in the ...

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